AI transparency

Steve Rowland is a real presenter. Steve Rowland News episodes are produced with AI assistance under human editorial control:

• Scripts are drafted with AI from source reporting, then fact-checked by an automated adversarial review and approved, edited and signed off by a human before anything is published.
• The on-screen presenter is an AI-generated avatar of Steve Rowland, created and used with his full consent and participation. Voice is generated from his cloned voice, likewise with consent.
• AI-generated video is labelled as such on platforms that provide labels (our TikTok uploads carry the AI-generated content label).
• We never use AI to fabricate imagery of real events or real people. Scene backdrops are illustrative and are designed never to pass as real footage.

Questions about how we work: get in touch.