AI & Transparency

Steve Rowland is a real person and the founder, presenter and editor of Steve Rowland News. We use artificial intelligence extensively to produce news efficiently, and we believe readers should understand exactly what that means.

• Our presenter. The on-screen presenter in Steve Rowland News videos is an AI-generated avatar of Steve Rowland, created and used with his full consent and participation. The voice is generated from Steve's cloned voice, also with consent.
• Research and scripts. AI tools assist with monitoring news sources, research, drafting, checking and production. Automated review is an additional safeguard, not a guarantee of accuracy. Stories remain subject to human editorial responsibility.
• Images and footage. We do not knowingly present AI-generated depictions as genuine footage of a real event. Where AI-generated or illustrative visual material is used, it must not materially mislead the audience about what actually happened.
• Platform labels. Where a platform provides an AI-generated content label, we use it in accordance with the platform's rules.
• Editorial responsibility. AI is a production tool, not an editorial authority. Steve Rowland News remains responsible for the accuracy, fairness and presentation of everything it publishes.
• Why we use AI. AI allows a small independent newsroom to monitor more sources, explain stories quickly and produce video and written coverage efficiently. Our aim is to use that technology openly rather than disguise it.

Questions about how we work: get in touch.